Our Consultants

Rebecca Torpie

east-aurora-food-coop

Contact

Philadelphia, Pennsylvania

phone

(917) 292-9003

EXPERTISE

Marketing and Brand Strategy

Profile Video

  • Profile Overview

  • Articles from CDS Consulting publications

  • Articles in Cooperative Grocer

  • Other works by Rebecca Torpie

Profile Overview arrow

  • Profile Overview arrow
  • Profile Overview
  • Articles from CDS Consulting publications
  • Articles in Cooperative Grocer or other publications
  • Other works by Rebecca Torpie

Throughout her career, Rebecca Torpie has always been a problem-solver and entrepreneur.

Her experience includes brand positioning, business development, and food service operations.  Rebecca’s also a trained pastry chef, an occupation that demonstrates precision, creativity, and visual skills that are strong counterparts to marketing and branding.  Before becoming a food co-op marketing consultant, she started Flying Monkey, a bakery and coffee shop in Reading Terminal Market in Philadelphia.  Rebecca was also the creative partner for Wedge & Fig, a cheese-bistro also located in the Reading Terminal Market.  It was at Wedge & Fig that Rebecca moved into full-time branding and concept development.

“I loved creating a business identity from its original concept to its implementation,” she said, and that also led her to pursue an MBA in food marketing from St. Joseph’s University, Haub School of Business.  “I have always believed that if we have more fairness in the marketplace the world would be a nicer place to be,” she said.  She wants to work with cooperatives in particular because she thinks marketing socially responsible business provides a unique opportunity to promote initiatives that make a difference.  Rebecca was able to combine her education, startup business know-how, and marketing expertise in her recent position as marketing director of Weavers Way Co-op.

Now she uses all her skills to help other co-ops strengthen their marketing and member services to better compete in today’s market.  “Our marketing and membership departments have a lot of pressure put on them because of the current competitive landscape,” Rebecca said.  She thinks co-ops that have tools and support can position themselves to thrive.  “I think part of the future success of our sector is in marketing team optimization.”

Contact Rebecca to:

“ Rebecca brings a wealth of food industry knowledge both inside and outside the co-op world. ”

Glenn Bergman, former General Manager, Weavers Way Co-op

“ Rebecca listens intently and brings her inquisitive spirit to the dialogue. ”

Gail Graham, General Manager, Mississippi Market Natural Foods Co-op