Your brand is your identity, and as your co-op grows and the market changes, it is important that your brand evolves. Your brand is what customers experience when they shop, talk and think about your co-op. The purpose of a brand audit is to uncover how your business is performing in the eyes of your customers.
If your store is experiencing stagnant or negative sales growth, loss in customers or increase in negative public perception, it is time for a brand audit. Other important times you should request a brand audit are:
Brand audits include:
Marketing and Brand Strategy
9/22/18 - Minneapolis, Minnesota
9/29/18 - Sacramento, California
10/6/18 - Portland, Oregon
10/13/18 - Keene, New Hampshire
10/20/18 - Philadelphia, Penn.
10/27/18 - Madison, Wisconsin
It is a great resource for understanding all of the particulars of good governance - from agenda planning to policy templates, you can find it all in our Library.VISIT THE LIBRARY