Your brand is your identity, and as your co-op grows and the market changes, it is important that your brand evolves. Your brand is what customers experience when they shop, talk and think about your co-op. The purpose of a brand audit is to uncover how your business is performing in the eyes of your customers.
If your store is experiencing stagnant or negative sales growth, loss in customers or increase in negative public perception, it is time for a brand audit. Other important times you should request a brand audit are:
Brand audits include:
Marketing and Branding Strategy
Marketing and Brand Strategy
4/29/17 - Albuquerque, N.M.
5/6/17 - Raleigh, NC
5/13/17 - Ann Arbor, Michigan
5/20/17 - Arlington, VA
7/8/17 - Chicago, Illinois
9/23/17 - Twin Cities, Minn./Wisc.
9/23/17 - Sacramento, California
9/23/17 - Austin, Texas
10/7/17 - Hood River, Oregon
10/14/17 - Arlington, Virginia
10/21/17 - Ann Arbor, Michigan
10/28/17 - Madison, Wisconsin [NEW DATE]
11/4/17 - Keene, New Hampshire [NEW DATE]
It is a great resource for understanding all of the particulars of good governance - from agenda planning to policy templates, you can find it all in our Library.VISIT THE LIBRARY