The co-op as a business is focused on delivering the benefits of community ownership, which include local economic and social impacts. Cooperatives are values-driven businesses, and this is a genuine market advantage.
Polls sponsored by the Consumer Federation of America found 62% people would rather do business with a cooperative versus 39% for other businesses.
People are drawn to join co-ops by a desire to be part of a community with shared values. As a cooperative business, giving people the information and tools they need to communicate the co-op difference is critical to promoting ownership among new customers and enhancing belonging for current owners. Add value to your co-op’s member services by strengthening your educational and member benefit programs.
CDS Consulting Co-op can assess your co-op’s operational abilities to carry out a successful member services program and recommend improvements to any aspect of your outreach activities.
A member services evaluation may include assistance with the following:
- Ownership recruitment materials and training
- Ownership systems: member services database, stock records, patronage dividend systems, process for joining the co-op
- Outreach to current and future members: internal and external outreach plans
- Education and training
- Develop and change member benefit packages including discounts and patronage rebate systems