Participation


Cooperative Service Training

Overview

Power of Participation

The cooperative difference can be your competitive advantage. Cooperative Service Training is a transformational workshop that goes beyond one-size-fits-all customer service trainings to address the needs of co-ops to grow membership, increase engagement, and provide staff with tools to understand and model the cooperative difference.

Skill-building activities, small group discussions and facilitator presentations provide targeted training and education for staff that will empower them to represent the mission of the co-op in all their customer service interactions, improve operations and create a distinct competitive advantage.

Cooperative service training will focus on:

  • Service techniques: greeting, membership, targeted messages, asking for participation, and the goodbye
  • Reviewing communication techniques for handling complaints and “difficult situations” with customers
  • Understanding co-ops: knowing how the cooperative model works and understanding why people belong to and the different ways they feel connected to their co-ops
  • Membership rap: talking about becoming an owner, signing them up, when they say no, and understanding the difference between owner and customer roles
  • Gaining fluency, technique, and confidence communicating store and ownership messages to shoppers, owners, and potential owners
  • Being authentic, developing a natural rapport, and building neighborly relationships with shoppers
  • The importance of practicing internal cooperative service
     

Associated Consultants

Brittany Baird

Operational and Financial Improvement

Rebecca Torpie

Marketing and Brand Strategy

Associated Case Studies

Upcoming Events


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